You can give shoppers a link to your agent's own page from your Shopify store now. Do not paste the website tag into your Shopify theme yet. NetShow asks you to prove ownership by publishing a text file at /.well-known/netshow-origin.txt, and a Shopify store cannot publish that file. Its website cannot pass Verify and activate today. If you paste the tag before verification, shoppers see a bubble that says the door is closed instead of getting an answer.
The Shopify menu names below are Shopify's own as of September 2026 and may move. If you cannot find them, search Shopify help for “Shopify edit theme code”.
Make the agent ready to share
First, make sure the agent is public. If it is still private, follow Publish it. A link to a private agent will not give shoppers a public conversation. Open that agent's Deploy page in NetShow and find Hosted Share Link. It offers a direct link to the agent's own page, with no website setup. Copy that link. This is the link to use in the store for now.
In Shopify admin, open “Online Store”, then “Navigation”. Add a menu item that points to the copied agent link. Give it a shopper-friendly name, such as “Talk with our agent”, and save the menu. You can also put a button in a theme section that points to the same link. Open the storefront as a visitor and follow the menu item or button to confirm it opens the agent's page. Keep the link handy if you change your theme: the menu or button should still point to that same agent page.
This opens the agent on its own NetShow page. It does not put a live bubble on the Shopify storefront. Visitors can reach the agent without a site ownership check because the conversation happens on NetShow's page.
Where the tag would go in a Shopify theme
If your website can later serve NetShow's verification file at the exact address shown on the embed page, the tag belongs in the theme's HTML layout. In Shopify admin, open “Online Store”, then “Themes”. Use the “...” menu beside the current theme and choose “Edit code”. Open layout/theme.liquid, paste the complete tag on the line just above </body>, and select “Save”. A theme update or a new theme does not carry that edit over; you would need to paste the tag again after changing themes.
The tag comes from the agent's NetShow embed page. From the Deploy page, open the embed kit. Step 1 is Paste this tag into your website. Press Copy code to take the whole tag exactly as shown. It is one script element for this agent, so do not replace its address or agent slug with example text. Put your agent on your website explains the general embed flow. The Shopify ownership gap above still applies, so keep this as a reference and leave the tag out of the store today.
Why Verify stops on Shopify
Step 2 on the NetShow embed page is Add your website and verify it. You can enter the store's HTTPS address under Website address and press Request this site. Then Verify ownership and activate chat shows the exact text to publish in a file at the store's /.well-known/netshow-origin.txt address. Verify and activate checks that one file. It needs the text at that exact path, without a redirect. Placing the text in a Shopify page, a theme file, or a different URL does not satisfy the check.
Since the Shopify store cannot serve that file, requesting the address does not make the bubble work. Leave the website tag out, use Hosted Share Link in your store's menu or button, and let shoppers open the agent's own page. If NetShow's verification route or your store's file hosting changes later, check the embed page again before adding the tag.